AB010-Market Assessment-Estimating Market Size and Price
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Course Name: AB010-Market Assessment-Estimating Market Size and Price
This course is a comprehensive look at defining a customer base, estimating the size of the market, and determining a price point. This class uses worksheets to guide participants through the process of determining market size and price points for their products. Each worksheet covers a different topic, including customer segmentation, potential volume, competition, pricing strategy, and promotion strategy. Additional resources are listed in the PowerPoint presentation to help participants find information on potential customer demographics, average food consumption, and pricing. Completing a market assessment is an important and cost-effective step in starting a business: Investing time into completing one now can save money in the future. 1. Market assessment process 2. Estimating product price 3. Competitive analysis 4. External factors in pricing Questions? Contact Trent Teegerstrom at tteegers@ag.arizona.edu.The course contains video so it requires a computer that can play audio and video.
- Teacher: Don Dinwiddie
- Teacher: Robert Masson
- Teacher: Sofia Montes