Future Webinars: To share your idea for a webinar, complete the webinar proposal form.
Is It Educating or Lobbying? — How to Communicate Programmatic Impact to Stakeholders
Communicating the impacts and accomplishments of your Cooperative Extension programs is vital to its continued support by state legislatures, local governments, community leaders, clientele, and the general public. This webinar will address the differences between educating and lobbying, as well as provide an overview of strategies to build relationships and effectively engage with stakeholders. Additionally, webinar participants will be asked to share their own experiences and best practices as part of a forum-style moderated discussion. Date: September 29, 2014. Presenters: D. Adam Cletzer and Bradley Burbaugh.
Engaging the next Generation of Extension Leaders
Extension personnel and volunteers are challenged with engaging four distinct generations of clientele. During this webinar, generational differences are explored to become more understandable. In the context of advisory council leadership, presenters will discuss the learning preferences, communication styles, and ways of managing self-development inherent to each generation. As a result, participants will be prepared to develop tailored learning, engagement, and communication approaches to recruiting and retaining generationally diverse audiences in advisory capacities. Date: March 3, 2014. Presenters: Megan Seibel and Bradley Burbaugh.
The Value of Public Policy Engagement Programs
Wilson Majee and Beverly Maltsberger will discuss their research findings on the impacts of Great Northwest Day at the Capitol. GNW Day is a spin-off project of Leadership Northwest Missouri, a regional leadership program that covers 19 counties. This legislative event takes the people to the legislators for one special, and very focused day of sharing regional needs and desired outcomes. The benefits to the region have increased and education/effectiveness of citizen contact with legislators and state agencies has become apparent. Date: February 10, 2014. Presenters: Wilson Majee and Beverly Maltsberger.
Planning for Extension Leadership Councils
An Extension Leadership Council (ELC) is a key ingredient for success in developing, implementing, and evaluating Extension programs that serve the local community. This webinar will offer practical guidelines and resources for successfully engaging a local ELC. Contents include council responsibilities, criteria for membership, a sample position description, focus topics for regular meetings, and a template for meeting agendas. Date: December 16, 2013. Presenter: Eric Kaufman
Building Capacity for Productive and Meaningful Advisory Experiences
Whether you are enhancing your existing advisory committee, jumpstarting a long-inactive one, or forming for the first time, this webinar offers direction on the critical tasks of attracting quality advisory members and engaging committees in meaningful work. By focusing relentlessly on the “Why?” of Extension’s mission, we will learn how to appeal to an individual’s inherent need for creating meaning from their involvement. We also explore both new and time-tested best practices for engaging committee members — beyond the quarterly meeting — and keeping them coming back. Date: October 25, 2013. Presenters: Adam Cletzer and Bradley Burbaugh
Sharing the Best Advisory Leaders Have to Offer
Previous SEAL webinar identified relationship marketing roles and steps for increasing public engagement. This panel session will highlight panelists' experience with and appreciation for Extension advisory leaders. Panelists include Dr. Ed Jones (Virginia Cooperative Extension), Dr. Tim Cross (University of Tennessee Extension), Ms. Karen Ramage (Kentucky Cooperative Extension). Date: May 20, 2013. Moderator: Eric Kaufman
Engaged Advisory Committees
Handouts | Evaluation
This SEAL webinar will focus on successful public engagement. During the webinar, we will explore a framework to ensure we are intentional and realistic in incrementally increasing the level of engagement of our advisory committees and the public. The discussion will include steps (Inform, Consult, Involve, Collaborate and Empower) to increase engagement. The discussion will also draw on the experience of webinar participants to identify additional tools resources and strategies for successful engagement. Date: February 11, 2013 Presenters: Holli Arp & Allisen Penn
Relationship Marketing: Roles for Extension Advisory Leaders
Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people. This webinar will offer guidance and resources related to the different roles that make up relationship marketing within Extension, how Customer Retention Marketing (or CRM) serves as the foundation and ultimately, how you can strengthen the relationship with your target audience. Date: September 24, 2012. Presenters: Jeff Ripley, Kristina Ricketts & Eric Kaufman