Changing Public Behavior
Activity 1.3 Find Course Web resources
OPTIONAL: Familiarize yourself with course resources you will use throughout the 8 Units.
The Water Outreach Web site literally provides “oodles” of information that you may find helpful to your work. You will be using selected resources throughout this course.
The links you will be using are listed and illustrated below. Each of these links will be well documented throughout the course, but if you have time and/or prefer to have the "big picture" before you proceed, click on each of the following links in order to familiarize yourself with resources you’ll use. Resources help educators to choose and use assessment tools to learn about the audience.
Changing Public Behavior Web site home page and study resources:
|See the flow chart for each Study Module|
Behavior change planning tool
Behavior change planning tool, PDF
Behavior change planning tool, DOC file
|The Arkansas case study
The 7 Step Process in Practice: a Case Study Example
And included as part of workshop handouts at,
Audience information research
Audience research introduction, http://fyi.uwex.edu/wateroutreach/changing-public-behavior/target-audience-research/
Audience research searchable database, http://fyi.uwex.edu/wateroutreach/changing-public-behavior/target-audience-research/search-findings/
Audience research example: conservation professionals, http://fyi.uwex.edu/wateroutreach/audience/conservation-professionals/
Audience research example: outreach strategy design with conservation professionals http://fyi.uwex.edu/wateroutreach/?sfid=41&_sft_audience=conservation-professionals&_sft_theme=outreach-strategydesign
Assess your skills beginning on Content page 1.4 and continue with Questionnaire 1.4. Based on results, write a plan for how you will use learning resources available in this course.
Lesson 1.5 introduces the behavior change planning tool.