Forum 4.7 Analyze intention to change

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Forum 4.8 Practicum: Analyze intention to change for a recommended environmental practice

Choose one example from the following communication messages.

The Washington Waters – What Can You Do? project uses these messages in bill boards, local advertisements, and on the Web site.

  • Manure management on small farms or acreages
    • Manage manure. Collect, cover and compost.
  • Dog poop
    • Scoop it. Bag it. Trash it!
  • Yard care
    • Treat with care. Right dose at the right time.
CPB WashingtonWaters_examples

 

Referring to the Integrative Model of Behavior Theories, consider what might affect your audience’s intention to adopt one of these behaviors?

CPB IntModel_behavior theories

 

Share your analysis of potential influences for one or more of these behavior recommendation examples. Join a discussion in progress or start a new one.

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Finish Unit 4 with Assignment 4.7 where you will use what you've learned from behavior theories to analyze survey data developed for the Arkansas case study. Click here to begin the Assignment now.

Or return to the Main Course Page using the "bread crumbs" at the top of this page, and continue with Assignment 4.7 next time to visit the course.

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