Forum 4.4 Apply the Theory of Planned Behavior

Practice applying the Theory of Planned Behavior that you studied in Lesson 4.4. Think of an example for how it might apply to the environmental situation you are working on.

1. Identify a specific behavior

2. Give an example of the audience “attitude” toward that behavior, specifically the audience’s beliefs about the behavior

3. Give an example of social norm beliefs that might affect audience intention to perform the behavior

4. Give an example of control beliefs that might affect audience intention to perform the behavior

Share your results in the discussion below. Add to an existing discussion or initiate your own topic.

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Investigate Lesson 4.5 to understand additional parameters of individual behavior.