Changing Public Behavior
|Course comments & questions||
Share ongoing concerns or suggestions with instructors via this forum. The course evaluation is in Unit 8.
|Unit 1 -- Organize your approach||Forum 1.2 Ideas about changing behavior||
Forum 1.2 Examine your ideas about changing behavior
Take a minute to focus on your own behavior change ideas. Throughout the course, we’ll be building on these ideas to create your plan for an effective outreach initiative.
Give one or more examples of a change in behavior by clicking on the ...
|Forum 1.6 Connect outreach to situation||
Forum 1.6 Connect outreach to the environmental situation
Identifying the environmental problem and target audience is the first step in planning for behavior change. Review the following 3 sample scenarios. For each,
|Forum 1.7.a Logic Model discussion||
Forum 1.7 The Logic Model planning tool
Forum 1.7 is intended to follow Activity 1.7a, where you use the Logic Model to document elements of an outreach plan.
Share your thoughts on the process with the other participants:
Remember, you can use the Logic Model planning tool to organize your ...
|Unit 2 -- Identify a target audience||Forum 2.1 Changing behavior ideas||
Forum 2.1 Changing behavior ideas
Take a minute to focus on your own behavior change ideas in response to the questions below. Look again at the photos in the slides introducing this section (people in a forest; suburban housing development).
For each, propose answers to these questions, ...
|Forum 2.3 Team case study||
Forum 2.3 Team case study
Take a few minutes to reflect on the process of building and working with a team
Review a brief Team Case Study summarized in the slides below. These offer a specific example of steps that team members can take to help construct and evaluate a water outreach initiative...
|Unit 3 -- The environmental practice||Forum 3.2 Assess message examples||
Try predicting whether a recommended action is likely to be adopted.
The slide below lists 3 messages from Washington Waters – What you can do?
Each message describes an action that people can take to improve the quality of the water in Puget Sound. The examples address: septic ...
|Forum 3.4 Practicum: AR case study||3|
|Unit 4 -- Behavior change||Forum 4.1 Your behavior influences?||
Forum 4.1 Your behavior influences?
Explore influences that may have affected your own behavior. This provides practice in thinking about the types of information you may need to understand about your audiences in order to prepare learning opportunities for them.
Your situation affects how you ...
|Forum 4.3 Barriers to behavior change||
Forum 4.3 Discuss barriers to behavior change
Later in this Unit, you will be referring to behavior theories and information about why a person does or does not perform a behavior, in order to refine your own outreach planning. In this activity, build your skill in recognizing barriers to ...
|Forum 4.4 Theory of Planned Behavior||
Forum 4.4 Apply the Theory of Planned Behavior
Practice applying the Theory of Planned Behavior that you studied in Lesson 4.4. Think of an example for how it might apply to the environmental situation you are working on.
1. Identify a specific behavior
2. Give an example of the audience “att...
|Forum 4.7 Analyze intention to change||
Forum 4.8 Practicum: Analyze intention to change for a recommended environmental practice
Choose one example from the following communication messages.
The Washington Waters – What Can You Do? project uses these messages in bill boards, local advertisements, and on the Web site.
|Unit 5 -- Collect audience information||Forum 5.2 Individuals vs. groups||1|
|Forum 5.5 Choose assessment tool||
Forum 5.5 Practicum: Choose an assessment tool
|Forum 5.7 Develop new data||3|
|Unit 6 -- Select target behaviors||Forum 6.2 Potential for adoption?||
Forum 6.2 Potential for adoption?
Look again at the Lake Ripley sample survey questions in Lesson 6.2 asking ...
|Forum 6.4 Outreach focus||
Forum 6.4 Practicum: Assess choice of behavior for outreach focus
Review the Arkansas case study results for Step #6.
After analyzing the survey data, the Arkansas team ...
|Unit 7 -- Select techniques||Forum 7.3 Ethical dilemmas?||
Forum 7.3. Propose solutions to ethical dilemmas in your project
|Forum 7.4 Arkansas case study, Step #7||2|
|Unit 8 -- Putting it all together||Forum 8.2 Evaluation resources||
Forum 8.2 Sample recommended evaluation procedures