Give an example of a change in behavior you would like to encourage.
there are many behavioral changes I would like to see:
First: Women not to be seen as 'weak'... remove common phrases such as 'you run like a girl', 'you whine like a girl,' etc.
Second: Put the goals/needs of the community equal to the goals/needs of the individual... for example, change attitudes of those who irrigate lawns when in a drought b/c their need for a green lawn is greater than the need of the community/environment.
Third: People love first and fear second.. to clarify, so much of religion, politics, education, work is fear-based ('do this or something bad will happen'). I work best in a positive, loving environment, where I want to do good, I want to be kind, and I want others to be happy. That is a great motivator, because unlike fear, which can be hijacked to do bad, love can only be hijacked to do good.
I have many more, but I'll stop there for now.