Changing Public Behavior
ASSIGNMENT 5.6 Assess an audience
ASSIGNMENT 5.6 Practicum: Assess an Audience
Resource for this activity:
7-Step Process in Practice: a Case Study example (Arkansas case study)
Changing Public Behavior Self Study Modules, STEP 4. Collect audience information relevant to the environmental practice and specific behaviors.
See especially: What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?
For this activity, use sample data from the Arkansas case studyStep 4.
Brainstorm ideas about the human dimension of the Arkansas case study:
◊ Review survey results, pages 7-8. Why do you think the Arkansas team chose to use a survey to study their target audiences?
◊ Did the survey produce the information that the Arkansas team needed in order to design one or more outreach initiatives? Explain your response.
◊ To identify opportunities for encouraging behaviors identified in the Arkansas case study, what assessment methods would you consider adding? Explain your response.
Check your response by reviewing the Self-Study Module, Step 4. III. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern? (see link in the Resource Box above)
Write a paragraph analyzing the Arkansas Case Study response to their situation. Discuss the questions above. Instructors will review and provide feedback for your response. Feel free to ask questions as part of the response.
Develop your assessment skills in interviewing, observation, participatory action, and applying research in Lesson 5.7 and related activities.