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Changing Public Behavior

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  4. Unit 5 -- Collect audience information

Changing Public Behavior

  • Changing Public Behavior: People and the Environment

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    • References and Resources Page

      Links and publications used throughout course Units

    • CPB Course References and Resources File 576.9KB
    • Course comments & questions Forum

      Share ongoing concerns or suggestions with instructors via this forum. The course evaluation is in Unit 8.

  • Get Started
  • Unit 1 -- Organize your approach
  • Unit 2 -- Identify a target audience
  • Unit 3 -- The environmental practice
  • Unit 4 -- Behavior change
  • Unit 5 -- Collect audience information
  • Unit 6 -- Select target behaviors
  • Unit 7 -- Select techniques
  • Unit 8 -- Putting it all together
  • Unit 5 -- Collect audience information

    Image of a pie chartIs your audience ready for change? Learn how to find out, as well as how to gather and interpret data about your audience and their interest in the proposed environmental practices.
    • Unit 5 Introduction Page
      View

      Social data Part I: Why use social data?

    • Unit 5 Activities Page
    • Unit 5 Checklist
      Check-off items: 75%
    • Using social data
    • 5.1 The human dimension Lesson
      View
    • Activity 5.1 Individuals vs. groups Page
      View
    • 5.2 Whose behavior? Lesson
      View
    • Forum 5.2 Individuals vs. groups
      View
    • 5.3 Is there a social dimension? Lesson
      View
    • ASSIGNMENT 5.3 A human dimension?
      View Receive a grade
    • 5.4 Collect audience information Lesson
      View
    • A Guide for Engaging Communities in Environmental Planning and Decision Making File 477.4KB
    • Agua Pura: A Leadership Institute Planning Manual for Latino Communities File 415KB
    • 5.5 Use social assessment tools Lesson
      View
    • Forum 5.5 Choose assessment tool
      View
    • CPB Sample Workshop Materials File 2.2MB PDF document
    • 5.6 Refine your strategy Lesson
      View
    • Activity 5.6 Select a survey tool Page
      View
    • ASSIGNMENT 5.6 Assess an audience
      Receive a grade
    • Ethics Considerations for Social Assessment File 62.7KB
    • 5.7 Apply assessment techniques Lesson
      View
    • Activity 5.7 Use existing data Page
      View
    • Forum 5.7 Develop new data
      View
    • 5.8 Work on your own situation Lesson
      View
    • Activity 5.8 The SONDEO Page
    • ASSIGNMENT 5.8 Apply the Planning Tool
      Receive a grade
    • Assessment

    • Unit 5 Assessment Page
    • Materials Unit 5 Folder
◄Unit 4 -- Behavior changeUnit 6 -- Select target behaviors►
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      • Changing Public Behavior: People and the Environment

        • Changing Public Behavior: People and the Environment

        • Get Started

        • Unit 1 -- Organize your approach

        • Unit 2 -- Identify a target audience

        • Unit 3 -- The environmental practice

        • Unit 4 -- Behavior change

        • Unit 5 -- Collect audience information

          • PageUnit 5 Introduction

          • PageUnit 5 Activities

          • ChecklistUnit 5 Checklist

          • Lesson5.1 The human dimension

          • PageActivity 5.1 Individuals vs. groups

          • Lesson5.2 Whose behavior?

          • ForumForum 5.2 Individuals vs. groups

          • Lesson5.3 Is there a social dimension?

          • AssignmentASSIGNMENT 5.3 A human dimension?

          • Lesson5.4 Collect audience information

          • FileA Guide for Engaging Communities in Environmental ...

          • FileAgua Pura: A Leadership Institute Planning Manual ...

          • Lesson5.5 Use social assessment tools

          • ForumForum 5.5 Choose assessment tool

          • FileCPB Sample Workshop Materials

          • Lesson5.6 Refine your strategy

          • PageActivity 5.6 Select a survey tool

          • AssignmentASSIGNMENT 5.6 Assess an audience

          • FileEthics Considerations for Social Assessment

          • Lesson5.7 Apply assessment techniques

          • PageActivity 5.7 Use existing data

          • ForumForum 5.7 Develop new data

          • Lesson5.8 Work on your own situation

          • PageActivity 5.8 The SONDEO

          • AssignmentASSIGNMENT 5.8 Apply the Planning Tool

          • PageUnit 5 Assessment

          • FolderMaterials Unit 5

        • Unit 6 -- Select target behaviors

        • Unit 7 -- Select techniques

        • Unit 8 -- Putting it all together

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Course summary

Changing Public Behavior: People and the Environment is a self-study course designed for natural resource professionals, Extension educators, and environmental educators who work with communities. Participants build skills and confidence in identifying and analyzing behavior change opportunities and draft a plan for increasing people's involvement in an environmental situation.

CPB Course Badges: You will receive a course "badge" when you complete 75% of the course assignments at a satisfactory level. Unit badges are also available for some topics. See Units 4, 5, and 7. Email the instructors for information about CEUs or course "certification".

Changing Public Behavior is sponsored by the eXtension Drinking Water and Human Health interest area, and the University of Wisconsin-Extension Environmental Resources Center. For more information about the course, contact Martha Monroe at mcmonroe@ufl.edu.

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