Course: Changing Public Behavior, Topic: Unit 2 -- Identify a target audience

Changing Public Behavior: People and the Environment
- References and Resources Page
  
  Links and publications used throughout course Units
- CPB Course References and Resources File 576.9KB
- Course comments & questions Forum
  Share ongoing concerns or suggestions with instructors via this forum. The course evaluation is in Unit 8.

Unit 2 -- Identify a target audience
An education or outreach initiative designed to address an environmental management goal can only be truly successful if it changes those characteristics, of individuals or groups, that are contributing to the situation.
- Unit 2 Introduction Page
  
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  Learn about your audience
- Unit 2 Activities Page
- Unit 2 Checklist
  
  Check-off items: 75%
- Select and understand your audience
- 2.1 Audience and Change Lesson
- Forum 2.1 Changing behavior ideas
  
  View
- 2.2 Target the audience Lesson
  
  View
- 2.3 Plan with the advice of others Lesson
  
  View
- ASSIGNMENT 2.3 Work with a team
  
  Receive a grade
- Forum 2.3 Team case study
  
  View
- 2.4 Selecting a target audience Lesson
  
  View
- Activity 2.4 Arkansas case study Page
  
  View
- ASSIGNMENT 2.4 Identify your audience
  
  Receive a grade
- 2.5 Use social assessment strategies Lesson
  
  View
- Activity 2.5 Learn about your audience Page
  
  View
- Assessment
- Unit 2 Assessment Page
- Materials Unt 2 Folder

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Changing Public Behavior: People and the Environment
Changing Public Behavior: People and the Environment
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Unit 1 -- Organize your approach
Unit 2 -- Identify a target audience
Unit 2 Introduction
Unit 2 Activities
Unit 2 Checklist
2.1 Audience and Change
Forum 2.1 Changing behavior ideas
2.2 Target the audience
2.3 Plan with the advice of others
ASSIGNMENT 2.3 Work with a team
Forum 2.3 Team case study
2.4 Selecting a target audience
Activity 2.4 Arkansas case study
ASSIGNMENT 2.4 Identify your audience
2.5 Use social assessment strategies
Activity 2.5 Learn about your audience
Unit 2 Assessment
Materials Unt 2
Unit 3 -- The environmental practice
Unit 4 -- Behavior change
Unit 5 -- Collect audience information
Unit 6 -- Select target behaviors
Unit 7 -- Select techniques
Unit 8 -- Putting it all together

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Course summary

Changing Public Behavior: People and the Environment is a self-study course designed for natural resource professionals, Extension educators, and environmental educators who work with communities. Participants build skills and confidence in identifying and analyzing behavior change opportunities and draft a plan for increasing people's involvement in an environmental situation.

CPB Course Badges: You will receive a course "badge" when you complete 75% of the course assignments at a satisfactory level. Unit badges are also available for some topics. See Units 4, 5, and 7. Email the instructors for information about CEUs or course "certification".

Changing Public Behavior is sponsored by the eXtension Drinking Water and Human Health interest area, and the University of Wisconsin-Extension Environmental Resources Center. For more information about the course, contact Martha Monroe at mcmonroe@ufl.edu.

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