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Changing Public Behavior

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  4. Unit 2 -- Identify a target audience

Changing Public Behavior

  • Changing Public Behavior: People and the Environment

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    • References and Resources Page

      Links and publications used throughout course Units

    • CPB Course References and Resources File 576.9KB
    • Course comments & questions Forum

      Share ongoing concerns or suggestions with instructors via this forum. The course evaluation is in Unit 8.

  • Get Started
  • Unit 1 -- Organize your approach
  • Unit 2 -- Identify a target audience
  • Unit 3 -- The environmental practice
  • Unit 4 -- Behavior change
  • Unit 5 -- Collect audience information
  • Unit 6 -- Select target behaviors
  • Unit 7 -- Select techniques
  • Unit 8 -- Putting it all together
  • Unit 2 -- Identify a target audience

    An education or outreach initiative designed to address an environmental management goal can only be truly successful if it changes those characteristics, of individuals or groups, that are contributing to the situation.
    • Unit 2 Introduction Page
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      Learn about your audience
    • Unit 2 Activities Page
    • Unit 2 Checklist
      Check-off items: 75%
    • Select and understand your audience
    • 2.1 Audience and Change Lesson
    • Forum 2.1 Changing behavior ideas
      View
    • 2.2 Target the audience Lesson
      View
    • 2.3 Plan with the advice of others Lesson
      View
    • ASSIGNMENT 2.3 Work with a team
      Receive a grade
    • Forum 2.3 Team case study
      View
    • 2.4 Selecting a target audience Lesson
      View
    • Activity 2.4 Arkansas case study Page
      View
    • ASSIGNMENT 2.4 Identify your audience
      Receive a grade
    • 2.5 Use social assessment strategies Lesson
      View
    • Activity 2.5 Learn about your audience Page
      View
    • Assessment
    • Unit 2 Assessment Page
    • Materials Unt 2 Folder
◄Unit 1 -- Organize your approachUnit 3 -- The environmental practice►
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      • Changing Public Behavior: People and the Environment

        • Changing Public Behavior: People and the Environment

        • Get Started

        • Unit 1 -- Organize your approach

        • Unit 2 -- Identify a target audience

          • PageUnit 2 Introduction

          • PageUnit 2 Activities

          • ChecklistUnit 2 Checklist

          • Lesson2.1 Audience and Change

          • ForumForum 2.1 Changing behavior ideas

          • Lesson2.2 Target the audience

          • Lesson2.3 Plan with the advice of others

          • AssignmentASSIGNMENT 2.3 Work with a team

          • ForumForum 2.3 Team case study

          • Lesson2.4 Selecting a target audience

          • PageActivity 2.4 Arkansas case study

          • AssignmentASSIGNMENT 2.4 Identify your audience

          • Lesson2.5 Use social assessment strategies

          • PageActivity 2.5 Learn about your audience

          • PageUnit 2 Assessment

          • FolderMaterials Unt 2

        • Unit 3 -- The environmental practice

        • Unit 4 -- Behavior change

        • Unit 5 -- Collect audience information

        • Unit 6 -- Select target behaviors

        • Unit 7 -- Select techniques

        • Unit 8 -- Putting it all together

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Course summary

Changing Public Behavior: People and the Environment is a self-study course designed for natural resource professionals, Extension educators, and environmental educators who work with communities. Participants build skills and confidence in identifying and analyzing behavior change opportunities and draft a plan for increasing people's involvement in an environmental situation.

CPB Course Badges: You will receive a course "badge" when you complete 75% of the course assignments at a satisfactory level. Unit badges are also available for some topics. See Units 4, 5, and 7. Email the instructors for information about CEUs or course "certification".

Changing Public Behavior is sponsored by the eXtension Drinking Water and Human Health interest area, and the University of Wisconsin-Extension Environmental Resources Center. For more information about the course, contact Martha Monroe at mcmonroe@ufl.edu.

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